KAIST

KAIST (President Kwang-Hyung Lee) announced on the 9th that it will hold a signboard ceremony for the establishment of the ‘AI Entertech Research Center’ with the artificial intelligence entertech company, Galaxy Corporation (CEO Yong-ho Choi) at the main campus of KAIST.

< (Galaxy Corporation, from center to the left) CEO Yongho Choi, Director Hyunjung Kim and related persons / (KAIST, from center to the right) Professor SeungSeob Lee of the Department of Mechanical Engineering, Provost and Executive Vice President Gyun Min Lee, Dean Jung Kim of the Department of Mechanical Engineering and Professor Yong Jin Yoon of the same department >

This collaboration is a part of KAIST’s art convergence research strategy and is an extension of its efforts to lead future K-Culture through the development of creative cultural content based on science and technology. Beyond simple technological development, KAIST has been continuously implementing the convergence model of ‘Tech-Art’ that expands the horizon of the content industry through the fusion of emotional technology and cultural imagination.

Previously, KAIST established the ‘Sumi Jo Performing Arts Research Center’ in collaboration with world-renowned soprano Sumi Jo, a visiting professor, and has been leading the convergence research of art and engineering, such as AI-based interactive performance technology and immersive content. The establishment of the ‘AI Entertech Research Center’ this time is being evaluated as a new challenge for the technological expansion of the K-content industry.

In addition, the role of singer G-Dragon (real name Kwon Ji-yong), an artist affiliated with Galaxy Corporation and a visiting professor in the Department of Mechanical Engineering at KAIST, was also a major factor. Since being appointed to KAIST last year, Professor Kwon has been actively promoting the establishment of a research center and soliciting KAIST research projects through his agency to develop the ‘AI Entertech’ field, which fuses entertainment and cutting-edge technology.

< (Galaxy Corporation, from center to the left) CEO Yongho Choi, Director Hyunjung Kim and related persons / (KAIST, from center to the right) Professor SeungSeob Lee of the Department of Mechanical Engineering, Provost and Executive Vice President Gyun Min Lee, Dean Jung Kim of the Department of Mechanical Engineering and Professor Yong Jin Yoon of the same department >

The AI Entertech Research Center is scheduled to officially launch in the third quarter of this year, and this inauguration ceremony was held in line with Professor Kwon Ji-yong’s schedule to visit KAIST. Galaxy Corporation recently had a private meeting with Microsoft (MS) CEO Nadella as the only entertech company, and is actively promoting the globalization of AI entertech. In addition, since last year, it has established a cooperative relationship with KAIST and plans to actively seek the convergence of entertech and technology that transcends time and space through the establishment of a research center.

Professor Kwon Ji-yong will attend the ‘Innovate Korea 2025’ event co-hosted by KAIST, Herald Media Group, and the National Research Council of Science and Technology, held at the KAIST Lyu Keun-Chul Sports Complex in the afternoon of the same day, and will give a special talk on the topic of ‘The Future of AI Entertech.’ In addition to Professor Kwon, Professor SeungSeob Lee of the Department of Mechanical Engineering at KAIST, Professor Sang-gyun Kim of Kyunghee University, and CEO Yong-ho Choi of Galaxy Corporation will also participate in this talk show.

The two organizations signed an MOU last year to jointly research science and technology for the global spread of K-pop, and the establishment of this research center is the first tangible result of this. Once the research center is fully operational, various projects such as the development of an AI-based entertech platform and joint research on global content technology will be promoted.

< A photo of Professor Kwon Ji-yong (right) from at the talk show with KAIST President Kwang-Hyung Lee (left) from the previous year >

Yong-ho Choi, Galaxy Corporation CHO (Chief Happiness Officer), said, “This collaboration is the starting point for providing a completely new entertainment experience to fans around the world by grafting KAIST AI and cutting-edge technologies onto the fandom platform,” and added, “The convergence of AI and entertech is not just technological advancement; it is a driving force for innovation that enriches human life.”

Kwang-Hyung Lee, KAIST President, said, “I am confident that KAIST’s scientific and technological capabilities, combined with Professor Kwon Ji-yong’s global sensibility, will lead the technological evolution of K-culture,” and added, “I hope that KAIST’s spirit of challenge and research DNA will create a new wave in the entertech market.”

Meanwhile, Galaxy Corporation, the agency of Professor G-Dragon Kwon Ji-yong, is an AI entertainment technology company that presents a new paradigm based on IP, media, tech, and entertainment convergence technology. (End)