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KAIST (President Kwang Hyung Lee) announced on June 5th that its Department of Mechanical Engineering has appointed Kwon Ji-yong, a K-Pop star better known as G-Dragon, as a visiting professor. The appointment was officiated at the “Innovate Korea 2024” event held at the KAIST Sports Complex in the morning of the 5th.
This appointment was promoted to expand the global competitiveness of Korean culture by applying the latest scientific technology developed from KAIST to K-content and the cultural industry.
An official from Galaxy Corporation, Mr. Kwon’s agency, said, “Through this appointment, we expect to contribute to market innovation and to the global spread and growth of K-culture through research and development of ‘entertech’*.”
* Entertech: A compound word of ‘entertainment’ and ‘technology’ refering to an industry that creates new added value by combining ICT with intellectual property rights (IP) and contents, which are the core values of entertainment.
The newly appointed Visiting Professor Kwon Ji-yong is scheduled to give a special lecture on leadership to undergraduate and graduate students. The purpose is to share his experience and life as a world-class artist to provide KAIST students with vision and insight into the world, as well as the courage and inspiration to pioneer within their own fields of expertise.
In addition, cultural events are planned to be held to help facilitate communication with KAIST members and provide artistic experiences necessary to grow into creative and convergent talents.
Joint research that applies KAIST's various technologies to art and cultural contents will also be pursued. ‘(temporarily named) KAIST-Galaxy Corporation Entertech Research Center’ will be established within the Department of Mechanical Engineering, conducting ▴research on Digital Twin technology for Korean Wave artists, starting with G-Dragon himself ▴convergent research on science and technology encompassing artificial intelligence, robots, and metaverse and K-Culture and ▴research on the development of differentiated avatars of artists using the latest technologies such as volumetrics, motion capture, and haptics.
Galaxy Corporation produces highly talked about televised shows including 'Physical: 100 Season 2', which achieved the feat of ranking first in the Netflix’s ‘Global Top 10 Non-English TV Shows’ category, as well as 'Street Woman Fighter', '2 Days & 1 Night', 'Let's Play Soccer: Mungchyeoya Chanda' and 'Mr. Trot 2', and expanded its IP (intellectual property rights) to all aspects of entertainment, from broadcasting to the music industry by recruiting G-Dragon in December last year.
It is an 'entertech' company that is pioneering a new content market by combining IP with the latest digital technologies such as metaverse, avatar, and artificial intelligence (AI). Based on these achievements, it recently signed a partnership with a global investment bank (IB). Through global investment, the company is soon to be the first entertech startup to become a unicorn (corporate value of 1 trillion won).
Kwon Ji-yong said, “It is an honor to be a visiting professor at KAIST, where countless scientific geniuses come out of. I am hoping the best of science and technology experts and my expertise in the entertainment business will come together and a great synergy, a ‘big bang’ will be ensue as a result.
“More and more musicians are working with artificial intelligence and these cutting-edge technologies enable more diverse forms of creative work,” he continued. He also expressed his specific wish. “Through the AI avatar developed jointly by Galaxy Corporation and KAIST, I wish to communicate more closely with my fans around the world that I cannot meet so often otherwise.”
President Kwang-Hyung Lee said, “Considering that KAIST is a university that has always explored new things and pioneered unknown territories since its establishment, I believe that Kwon Ji-yong also shares KAIST's DNA in that he is a leader and pioneer who has attained world-class achievements in the world of culture and arts.”
President Lee continued expressing his expectations saying, “Kwon Ji-yong will not only contribute to taking KAIST’s science and technology to spread and grow K-culture on the global stage, through his activities but also in sharing his experience and spirit as the trend leader of the world, he will be an asset to the members of KAIST which aims to become a top-tier university.”
The period of Kwon Ji-yong’s professorship is two years from the 4th of this month to June of 2026. In addition, Professor Kwon Ji-yong has been appointed as KAIST’s global ambassador to help strengthen KAIST's international presence.
Professor Kwon Ji-yong, who began his career as G-Dragon, has established himself as an icon symbolizing Korean pop culture over 18 years as a member and the leader of the K-Pop idol group 'Big Bang', which debuted in 2006 and gained global popularity. While being recognized for his outstanding ability in all aspects of his music, from writing lyrics, composing, and producing to performing, he has also been active in fashion, becoming the first Asian man to be selected as a global ambassador for Chanel in 2016, spreading Korean music and fashion to the world.
In June, 2017, he released his 3rd solo album 'Kwon Ji Yong' on USB instead of the existing CD format, for the first time in Korea. He also attended CES, the world's largest home appliance and IT exhibition held in Las Vegas, USA in January of this year, extending his strides as a 'tech-tainer'.