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Jeju Inspired Packaging by ID+IM Design Lab Wins 2020 iF Design Award
A water bottle designed by researchers from the ID+IM Design Laboratory led by Professor Sangmin Bae from the Department of Industrial Design won the packaging section of the 2020 iF Design Award. The iF Design Award, hosted by the Hannover Exhibition Center in Germany, is one of the three major international design competitions. It receives more than 7,000 submissions from participants representing 60 countries. The Jeju Yong-Am-Soo (which means ‘volcanic mineral water’ in English) bottle design was a product of an academic-industrial cooperation project carried out by Professor Bae’s team and a Korean confectionery company, Orion Corporation, to create a design for a premium mineral water bottle. The motif of the awarded design was the beautiful nature of Jeju Island in Korea. The columnar joints and the horizon of Jeju Island were each represented by horizontal and vertical lines, completing a simple yet sensuous design. The mystical volcanic Mount Halla printed on the transparent front-label of the bottle represents the daytime of Jeju Island, while the rear-label design, which is reflected through the transparent front-label, symbolizes the nighttime of Jeju Island. By putting the Orion constellation, a symbol of tourist’s guide, right above the Orion Corporation’s brand logo, Professor Bae’s team ambiently promotes the company’s identity. Although the design uses a significantly smaller amount of materials than traditional water bottles, it can withstand about four times the pressure and weight. The efficient structure therefore shows excellence in both aesthetic and functional areas. Professor Bae said, “I am happy with the fact that the result of this academic-industrial cooperation project became mass-produced through commercialization and was recognized by an international design award.” He continued, “Even though it was difficult for my team to come up with the design that fits both manufacturing and the distribution processes, we worked hard to achieve the structural and functional aspects, while also expressing beauty through its appearance.” (END)
KAIST Holds Its Fourth Public Art Exhibition
KAIST hosted an opening ceremony for the annual art exhibition on December 3, 2015 at the KAIST Institute building. The KAIST Art and Design Committee first organized the event in 2012 to promote the integration of art and technology. This year’s event entitled “Understanding the Purpose of an Object” will display 20 art pieces under six themes. Artist Keumhong Lee, Haeyool Roh, Joon Kim, Kyung Lee, and Juhae Yang participated in the exhibition. The names of some of the art pieces include “Feedback Field” by Joon Kim, “Self Action” by Haeyool Roh, and “Net of Time” by Juhae Yang. Juhae Yang believes that, in the digital age, an identity of an object is defined by the traces of light which we read in the information hidden in the barcodes. Based on this interpretation, she transforms the black bars and white spaces into a harmony of colors and sounds. The continuum of colors and sounds in her work arouses time-space synesthesia. Professor Sangmin Bae of the Industrial Design Department, the Director of the KAIST Art and Design Committee, hopes that the exhibition will inspire novel scientific ideas and artistic spirits. The exhibition will remain open to the public until December 20, 2015.
KAIST and Audi Korea Sign a Memorandum of Understanding to Establish a Startup Incubator
For the next five years, Audi Korea will provide USD 250,000 for the startup program. KAIST recently signed a memorandum of understanding (MOU) with Audi Korea to establish a student-led startup program, the Audi-KAIST Innovation Lounge, to promote design and product development on May 19, 2015, at the KAIST Institute of Entrepreneurship on campus. Directed by Professor Sang-Min Bae of the Industrial Design Department (IDD), the Audi-KAIST Innovation Lounge will operate a global business incubator where IDD undergraduate and graduate students cultivate their entrepreneurship skills and explore business opportunities to develop commercially-applicable product designs. Audi Korea will invest USD 250,000 in the Innovation Lounge project for the next five years. Students will receive support from the Lounge to turn their ideas, class assignments, and graduation theses into business products through a full cycle of the product development process such as inquiry, prototype development, and commercialization. The Lounge will also provide students with mentoring services from industry professionals and experts who can assist the students in finding design solutions and building prototypes using 3D printers. The Dean of IDD, Kun-Pyo Lee, said, “Audi has been known for its initiatives which blend technological innovations into design. Likewise, our department offers students an integrative approach to design education and research which incorporates human factors and technology as important features in the design process. I believe that the Audi-KAIST Innovation Lounge will help us lead such efforts in the future.” Professor Bae added, “This MOU is quite significant because it shows an excellent collaboration between academia and industry. Ideas created in universities should not be left to languish as just an idea or research. Rather, they should be utilized as ways to serve the needs of our society, and to do so, it is important for the government and companies to pay more attention to these interactions taking place between academia and private sectors.” The Head of Marketing at Audi Korea, Jorg Dietzel, said, “As seen in our corporate slogan, "Advancement through Technology," Audi has grown through numerous technological innovations. I hope Audi Korea can contribute to the support of KAIST students from the Industrial Design Department to realize their dreams as future entrepreneurs and bring more innovative ideas to their field.” Picture: Jorg Dietzel (fifth from the left), the Head of Marketing at Audi Korea, and Kun-Pyo Lee (sixth from the left), the Dean of Industrial Design Department, KAIST, pose together right after signing an agreement to create the Audi-KAIST Innovation Lounge on May 19, 2015.
Professor Sang-Min received an award for scholar of the year from the KAISTian of the Year 2013
KAIST nominates a “Scholar of the Year” each year and presents the award to the recipient at a New Year’s opening ceremony. For the year 2013, Professor Sang-Min Bae of the Industrial Design Department at KAIST was named “KAIST Scholar of 2013” and received the award on January 2, 2014. Professor Bae has been recognized for his design achievement in 2013: D’Light, a kinetic lighting that employs a transformable lampshade using flexible honeycomb structure, became one of the finalists in the living room and bedroom category of the International Design Excellence Award 2013 and was selected one of the best 100 for the 2013 Good Design Award. Users can easily change the shape and light intensity of the lamp by simply pivoting the lampshade with its small handle. Professor Bae has also actively pursued his own philanthrophic projects through design: he has given the profits from the sales of his designs including D’Light directly toward a scholarship for needy children. The Scholar of the Year award is presented to a faculty member or researcher at KAIST who has contributed to the advancement of science and technology such as publication of articles with influential research outcomes, invention of breakthrough technology, implementation of outstanding research projects, and improvement of public life. Professor Bae is the 13 th winner of the KAIST award. The Korea Times, a leading English language newspaper in Korea, published an article on this award. For the article, please visit http://www.koreatimes.co.kr/www/news/people/2014/01/178_149117.html .
Kinetic Lighting, Dlight, Dominates World Renowned Design Awards
Professor Sang-Min Bae “D’light,” a lamp that transforms its lampshade shape, developed by a team led by KAIST Department of Industrial Design’s Professor Sang-Min Bae, won Japan’s Good Design Awards on October the 2nd, soon after winning the internationally renowned 2013 International Design Excellence Awards (IDEA) in August. IDEA, sponsored by the Industrial Design Society of America (IDSA) and BusinessWeek, awards the best work from over 6,000 exhibits from 50 countries. Japan’s Good Design Awards, founded by the Japan Institute of Design Promotion (JDP) in 1957, is the most prestigious and one of the World’s four major design awards. “D’light” combines “donative” and “light.” Its meaning originates from the meaning of “delight” which means “giving great joy.” The shape and the brightness of the lamp can be transformed by turning the end of the heart-shaped lampshade. The team states that the lamp carries a figurative meaning of generous hearts lighting the neglected of the world by designing the lamp to be the brightest when it takes the shape of a heart. D’light developed as the 5th product of “the Nanum” project that started in 2006. Professor Bae first participated in the project in developing the 2nd product, “Cross Cube” in 2007. The he designed and launched the environmentally friendly humidifier “Lovepot” in 2008 and interactive tumbler “Hearty” in 2009. The “Nanum” project aims to develop innovative products for charity to create a humane social circulatory system. The project, led by the international relief and development organisation, World Vision and KAIST’s ID+IM laboratory run by Professor Bae, donates all profits to educate the children of low-income families. The project raised a total of 1.7 billion Korean won from 2007 this year to provide scholarships to 240 children in need. Professor Bae’s team has undertaken seed and “Nanum” projects with the theme of philanthropy design helping people in need by creating innovative designs. The project has produced four excellent and authentic products which received 44 world renowned design awards. Professor Bae said, “’The Nanum’ project consists of planning, designing, producing and selling for charity and donates all profit to children in need through education and scholarship.” He continued, “The consumers can purchase products that are aesthetically pleasing and convenient as well as gaining an opportunity to donate to children in need.” Figure1 Kinetic lighting D’light Figure 2. Characteristics of “Nanum” D’light The shape of the lampshade can be transformed. The lamp sheds the brightest light when it takes the shape of a heart, hence showing the figurative meaning of brightening the neglected parts of the world with generous hearts. Figure 3. Detailed Images of D’light
Professor Sang-Min Bae appears on EBS Global Theme Travel.
"We want to present "hope" by designing schools and homes for the third-world countries, while considering the culture of the nation.” Professor Bae and his team went to Ethiopia, Africa, for "Design for Social Donation and Design Research for isolated third-world nations". Professor Bae commented that, "We have visited for preparatory investigation, experiencing and investigating the life and cultures of the third-world nations in order to design schools and homes." He continued, "From this visit, we want to develop adequate technology catered for the locals and create a design guideline." He added "We also want to propose a new model using design and technology that contributes to social welfare". Meanwhile, EBS team accompanied to cover the report and was broadcasted through "EBS Global Theme Travel.
Professor Bae of Industrial Design Wins Good Design Award.
Professor Bae Sang Min’s research team of the Industrial Design Department received a G-Mark on the Product Design Section from the Good Design Awards 2010 organized by the Japan Industrial Design Promotion Organization through the exhibition of a Green Sharing Project, Heartea. Heartea is a tumbler that allows the user to easily know the temperature of the liquid contained inside. Heartea is a name that combines Heart and Tea to refer to a tumbler that contains heart-warming tea. Heartea was designed and produced by Professor Bae’s research team and was funded by GS Caltex. World Vision selected charity targets and oversaw distribution, and all of the sales income (about 200 million won) was donated as a scholarship to teenagers with financial difficulties. The project has begun in 2006, and its accumulative sales are 1.7 billion won. Twenty million won is donated to 147 teenagers every year as scholarship, and through annual sharing camp, social leaders mentor teenagers to help them achieve their dreams. The Good Design Award organized annually by Japan Industrial Design Promotion Organization has a fifty year tradition and is one of the world’s top four design contests with 6,000 submissions from 50 different countries participated. Professor Bae’s team has won three of the top four design contests including the German Red Dot Product Award and the American IDEA Product Award. Along with Heartea, both of foldable MP3 in 2008 and natural humidifier Lovepot in 2009 won an award from these four contests. “Through continuous research, I hope to create the world’s best philanthropy design research center to help Third World countries and the neglected. I want to participate in creating a better world through design,” said Professor Bae.
Bae's Design Team Wins Good Design Award
An eco-friendly pot humidifier designed by a KAIST team led by Prof. Sang-Min Bae of the Department of Industrial Design won the G-Mark award at the 2009 Good Design Award, university authorities said on Tuesday (Sept. 29). The Good Design Award is a Japanese comprehensive design evaluation and commendation system operated by the Japan Industrial Design Promotion Organization (JIDPO). It originated from the Good Design Selection system, known as the "G-Mark System," instituted by the Ministry of International Trade and Industry of Japan in 1957. More than 1,000 companies and designers from 50-odd countries submit about 3,000 entries for consideration for the Good Design Awards each year. The humidifier controls the indoor humidity by natural vaporization using the tissue ball. The tissue ball is made of honeycomb shaped felt so that it can enhance water absorbing ability with large surface. In the package of the pot, there is a bottle of aroma liquid and people can use it for the fragrances as well as humidification. The pot, called "Love Pot," was designed for the Nanum (Sharing) Project, a charity activity to establish funds for donations through new products development. International aid organization World Vision, oil company GS Caltex and Prof. Bae"s ID+IM design laboratory have teamed up for the project. The KAIST team worked for free to design the pot. Profits from the sale of the pots were donated for education programs for low-income households. Among the products made under the Nanum Project was a cross cube MP3 player which won the silver prize at the 2008 International Design Excellence Awards (IDEA). IDEA is one of the world"s top three design awards along with Germany"s International Forum DEsign Awards and the Red Dot Design Awards. Prof. Bae"s team also won the "Best of the Best" award at Red Dot last November with the "Roly Poly Pot," a planter that tips to the side when the plant is thirsty.
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