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Research on the Million Follower Fallacy Receives the Test of Time Award
Professor Meeyoung Cha’s research investigating the correlation between the number of followers on social media and its influence was re-highlighted after 10 years of publication of the paper.
Saying that her research is still as relevant today as the day it was published 10 years ago, the Association for the Advancement of Artificial Intelligence (AAAI) presented Professor Cha from the School of Computing with the Test of Time Award during the 14th International Conference on Web and Social Media (ICWSM) held online June 8 through 11.
In her 2010 paper titled ‘Measuring User Influence in Twitter: The Million Follower Fallacy,’ Professor Cha proved that number of followers does not match the influential power. She investigated the data including 54,981,152 user accounts, 1,963,263,821 social links, and 1,755,925,520 Tweets, collected with 50 servers.
The research compares and illustrates the limitations of various methods used to measure the influence a user has on a social networking platform. These results provided new insights and interpretations to the influencer selection algorithm used to maximize the advertizing impact on big social networking platforms.
The research also looked at how long an influential user was active for, and whether the user could freely cross the borders between fields and be influential on different topics as well. By analyzing cases of who becomes an influencer when new events occur, it was shown that a person could quickly become an influencer using several key tactics, unlike what was previously claimed by the ‘accidental influential theory’.
Professor Cha explained, “At the time, data from social networking platforms did not receive much attention in computer science, but I remember those all-nighters I pulled to work on this project, fascinated by the fact that internet data could be used to solve difficult social science problems. I feel so grateful that my research has been endeared for such a long time.”
Professor Cha received both her undergraduate and graduate degrees from KAIST, and conducted this research during her postdoctoral course at the Max Planck Institute in Germany. She now also serves as a chief investigator of a data science group at the Institute for Basic Science (IBS).
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2020.06.22 View 2677 -
Education Innovation Day Reaffirms Rewarding of Excellence
Professors Tae-Eog Lee and Il-Chul Moon from the Department of Industrial & Systems Engineering received the Linkgenesis Best Teacher Award and the Soo-Young Lee Teaching Innovation Award on May 10. They were each awarded with 10 million KRW in prize money during the Education Innovation Day ceremony held at the Chung Kun-mo conference hall.
The award was endowed by KAIST Alumni Scholarship Chairman Hyung-Kyu Lim and KAIST Foundation Chairman Soo-Young Lee to support the innovation initiative and acknowledge faculty members who made significant contributions to educational innovation and benefited the general public though their innovations.
“KAIST’s vision for excellence and commitment to innovation is a game changer. Educational innovation is one of five pillars of Vision 2031, and it is our priority to foster critical and creative thinking students,” said President Sung-Chul Shin at the ceremony. All the awardees made presentation on their innovative projects and shared their ideas on better pedagogical methodology for next generation.
Professor Lee, dean of the KAIST Academy and the head of the Center for Excellence in Learning & Teaching was recognized for his contribution to enhancing educational quality through innovative learning and teaching methodology development. He has set up an Education 3.0 Initiative, an online education platform for flipped learning at KAIST.
Professor Moon also upgraded the online education platform to the 4.0 version and extended KAIST’s massive online courses through KOOC framework. This open platform offers more than 62 courses, with more than 170 thousand users registered since 2014.
Professor Song-Hong Park from the Department of Bio and Brain Engineering and Professor Jae-Woo Lee from the Department of Chemical and Biomolecular Engineering also won the Excellence Award.
2019.05.10 View 3433 -
2017 World Friends ICT KAIST Sets Off to Ethiopia, Tanzania
KAIST launched the ‘2017 World Friends ICT KAIST’ on 21 June at a ceremony held at the Faculty Club. The event was attended by 40 student volunteers and faculty members including President Sung-Chul Shin and student volunteers.
The ‘2017 World Friends ICT KAIST’ is an oversees volunteer program aimed at providing ICT education for students from developing countries and for cultural exchange. The program was organized by the KAIST Leadership Center and sponsored by the National Information Agency (NIA) since 2015.
President Sung-Chul Shin delivered words of encouragement to start the opening ceremony, followed by an oath-taking by the volunteer group, safety training, and a commemorative photoshoot. This year’s World Friends ICT volunteer group consisted of 32 students and 2 staff members to lead and to support the team.
The group was divided into eight teams including APP-frica, KAI-Tigers, and WITH (4 members per team) to volunteer in Addis Ababa Institute of Technology (AAIT) and Adama Science and Technology University in Ethiopia (ASTU), as well as Nelson Mandela African Institute of Science and Technology (NM-AIST) in Tanzania. The teams will educate local students on ICT and promote cultural exchanges. The volunteer period is from July 7 to August 5, lasting about a month.
KAIST conducted primary document examinations and interviews from April 27 to May 18 on volunteer candidates who registered to take part, and selected 32 student volunteers. A total of 68 students registered to volunteer, resulting in a 1:2.1 competition rate.
The volunteering program was customized to the local needs of Ethiopia and Tanzania and thus consisted of ICT education, cultural exchanges, volunteering at farms on the weekends, and science experiments. The area with the most focus by the volunteer team is ICT education, which accounts for 70% of the total volunteer activities. The aim is to educate Ethiopian students at AAIT and ASTU on Windows, MS Office, Adobe Photoshop, and using smartphones. In Tanzania, the team is to volunteer with students of NM-AIST to provide ICT application education such as water tank control using appropriate technology and Arduino to local high school students.
The team is also planning to promote cultural exchanges by preparing K-Pop dancing, traditional Korean games such as Korean shuttlecock game (jegichagi) and Korean wrestling (ssireum), traditional cooking such as bibimbab and half-moon-shaped rice cake (songpyeon), and teaching the Korean language, as well as preparing cultural performances with local university students. On the weekends, the team will visit local farms to volunteer, and local elementary schools and orphanages to conduct science experiments for children, as well as physical education and art activities.
(Photo caption: Volunteers poses with faculty and staff members including President Sung-Chul Shin at a ceremony on June 21.)
2017.06.29 View 5946 -
Professor Lee to Head the Addis Ababa Institute of Technology
Emeritus Professor In Lee of the Department of Aerospace Engineering at KAIST was appointed to the post of President of the Addis Ababa Institute of Technology (AAiT) in Ethiopia. His term will begin on August 1, 2016 and end on July 31, 2018, which can be extended up to five years.
AAiT is an affiliated institute of Addis Ababa University, a distinguished national university in Ethiopia, and specializes in education and research in engineering and technology. There are currently 5,500 undergraduate and 4,500 graduate students enrolled at the institute.
The Ethiopian government has recognized the importance of science and technology for the future of the country. The government intends to develop AAiT into a distinguished research university similar to KAIST, and thus sought advice from KAIST to recommend an administrator who will head AAiT. Upon recommendation by KAIST President Steve Kang, Professor Lee was appointed.
Professor Lee graduated from Seoul National University with bachelor's and master’s degrees in aeronautical engineering and earned his Ph.D. in aeronautics from Stanford University.
He has served as the President of The Korean Society for Aeronautics and Space Sciences, the Director of the KAIST Satellite Technology Research Center, and a Research Associate at NASA Ames Research Center.
2016.08.03 View 4540