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A graduating student speaks about "hope" for many disabled people who dare to have a dream of becoming a scientist.
Dong-Won Kim, a graduate student of the Mechanical Engineering Department, KAIST, will leave for the US at the end of this month to further pursue his advanced degree at University of Michigan (UM) in Ann Harbor. He has completed his master’s program at KAIST this summer, specializing in rehabilitation engineering.
Mr. Kim was born with cerebral palsy, which made him difficult to talk and use his hands. Notwithstanding the obstacles, he went through the regular school system and earned a master’s degree offered by one of the toughest universities in Korea.
When asked about what was the most difficult thing to study, he said with a gentle smile that “other than taking him a longer time to solve a math problem because of his weak hand muscle, he doesn’t have any difficulties.”
“Of course, people around me helped me a lot, but I tried to maintain my confidence in me and did my best so as not to disappoint my family and friends who have supported me,” Mr. Kim added.
Professor Pyung-Hoon Chang of the Mechanical Engineering Department, who was an adviser to Mr. Kim, recalled,
“Dong-Won has been a great student; I was quite impressed with his intellectual vigor and academic passion. He got along well with his peer students and had always positive and can-do attitude. I’m really pleased to see him graduate, given the tough situation he’s been in. He sets an inspiring role model who overcame difficulties and achieved great accomplishments.”
Mr. Kim hopes that universities including KAIST improve their educational environment to adopt friendlier policies toward the people with disabilities so that more of them can be offered an opportunity to become a scientist or engineer.
He will study medical engineering at University of Michigan—through his doctoral study, he wishes to identify causes and improvements of disabilities suffered by people and become an expert in rehabilitation.
Mr. Kim also donated 1 million won to KAIST out of his appreciation for the support he had received during his stay at the school. He said, “Although this is a small amount, I’d like to “thank you” for the members of KAIST community including its faculty and staff who have encouraged me to finish the study. If possible, I’d like to make a greater contribution in the future, and to that end, I’ll study harder and try to become the person whom I have planned for.”
Upon hearing about his generosity, President Nam Pyo Suh said, “The gift is so wonderful because it was given to us from one of our students. I wish him great success in his future study and will look forward to having his valuable contributions to our school and the nation.”
2010.08.17 View 11899 -
Bioengineers develop a new strategy for accurate prediction of cellular metabolic fluxes
A team of pioneering South Korean scientists has developed a new strategy for accurately predicting cellular metabolic fluxes under various genotypic and environmental conditions. This groundbreaking research is published in the journal Proceedings of the National Academy of Sciences of the USA (PNAS) on August 2, 2010.
To understand cellular metabolism and predict its metabolic capability at systems-level, systems biological analysis by modeling and simulation of metabolic network plays an important role. The team from the Korea Advanced Institute of Science and Technology (KAIST), led by Distinguished Professor Sang Yup Lee, focused their research on the development of a new strategy for more accurate prediction of cellular metabolism.
“For strain improvement, biologists have made every effort to understand the global picture of biological systems and investigate the changes of all metabolic fluxes of the system under changing genotypic and environmental conditions,” said Lee. The accumulation of omics data, including genome, transcriptome, proteome, metabolome, and fluxome, provides an opportunity to understand the cellular physiology and metabolic characteristics at systems-level. With the availability of the fully annotated genome sequence, the genome-scale in silico (means “performed on computer or via computer simulation.”) metabolic models for a number of organisms have been successfully developed to improve our understanding on these biological systems. With these advances, the development of new simulation methods to analyze and integrate systematically large amounts of biological data and predict cellular metabolic capability for systems biological analysis is important.
Information used to reconstruct the genome-scale in silico cell is not yet complete, which can make the simulation results different from the physiological performances of the real cell. Thus, additional information and procedures, such as providing additional constraints (constraint: a term to exclude incorrect metabolic fluxes by restricting the solution space of in silico cell) to the model, are often incorporated to improve the accuracy of the in silico cell.
By employing information generated from the genome sequence and annotation, the KAIST team developed a new set of constraints, called Grouping Reaction (GR) constraints, to accurately predict metabolic fluxes. Based on the genomic information, functionally related reactions were organized into different groups. These groups were considered for the generation of GR constraints, as condition- and objective function- independent constraints. Since the method developed in this study does not require complex information but only the genome sequence and annotation, this strategy can be applied to any organism with a completely annotated genome sequence.
“As we become increasingly concerned with environmental problems and the limits of fossil resources, bio-based production of chemicals from renewable biomass has been receiving great attention. Systems biological analysis by modeling and simulation of biological systems, to understand cellular metabolism and identify the targets for the strain improvement, has provided a new paradigm for developing successful bioprocesses,” concluded Lee. This new strategy for predicting cellular metabolism is expected to contribute to more accurate determination of cellular metabolic characteristics, and consequently to the development of metabolic engineering strategies for the efficient production of important industrial products and identification of new drug targets in pathogens.”
2010.08.05 View 14721 -
Professor Thompson
Professor Mary Kathryn Thompson of Civil and Environmental Engineering Department wrote her regular column on correlation between art and engineering, “Engineers, Artists Not on Opposite Ends.” The column was published by the Korea Herald on July 23, 2010. For reading, please click the link below.
http://www.koreaherald.com/opinion/Detail.jsp?newsMLId=20100722000548
2010.07.23 View 10808 -
The thermal fluctuation and elasticity of cell membranes, lipid vesicles, interacting with pore-forming peptides were reported by a research team at KAIST.
A research team from KAIST, consisted of Sung-Min Choi, Professor of Nuclear and Quantum Engineering Department, and Ji-Hwan Lee, a doctoral student in the Department, published a paper on the “thermal fluctuation and elasticity of lipid vesicles interacting with pore-forming peptides.” The paper was carried by Physical Review Letters, an internationally renowned peer-review journal on physics on July 16, 2010.
Cell membranes, which consist of lipid bilayers, play important roles in cells as barriers to maintain concentrations and matrices to host membrane proteins. During cellular processes such as cell fission and fusion, the cell membranes undergo various morphological changes governed by the interplay between protein and lipid membranes. There have been many theoretical and experimental approaches to understand cellular processes driven by protein-lipid membrane interactions. However, it is not fully established how the membrane elastic properties, which play an important role in membrane deformation, are affected by the protein-membrane interactions.
Antimicrobial peptides are one of the most common examples of proteins that modify membrane morphology. While the pore-forming mechanisms of antimicrobial peptides in lipid bilayers have been widely investigated, there have been only a few attempts to understand the mechanisms in terms of membrane elastic properties. In particular, the effects of pore formation on the membrane fluctuation and elastic properties, which provide key information to understand the mechanism of antimicrobial peptide activity, have not been reported yet. The research team reports the thermal fluctuation and elasticity of lipid vesicles interacting with pore-forming peptides, which were measured by neutron spin-echo spectroscopy.
The results of this study are expected to pay an important role in understanding the elastic behavior and morphological changes of cell membranes induced by protein-membrane interactions, and may provide new insights for developing new theoretical models for membrane fluctuations which include the membrane mediated interaction between protein patches.
(a) (b)
Figure
(a) Schematics for bound melittin and pores in lipid bilayers
(b) P NMR signal ratio (with/without Mn2+) of DOPC LUV-melittin vs P/L at 30˚C. The dashed line is a guide for eyes.
2010.07.23 View 12938 -
News Article: Naro space rocket getting ready for second launch, April 12, 2010
News Article on KIAST published on April 12, 2010
The Korea Herald, 2010-04-12 17:07
Naro space rocket getting ready for second launch
By Bae Hyun-jung (tellme@heraldm.com)
The Ministry of Education, Science and Technology is checking on the second launch of Naro, Korea’s first space rocket, as all the necessary parts were transferred to the launch center last week.
The Science Technology Satellite No. 2 was transferred last Thursday from the KAIST Satellite Technology Research Center in Daejeon to the Naro Space Center in South Jeolla Province, said ministry officials.
The solid-fuel second-stage rocket reached the center last Monday and the liquid-fuel first-stage rocket did so on March 23. The latter was manufactured in Russia’s Khrunichev State Space Science and Production Center.
The satellite, a small one weighing 100 kilograms, was co-developed by the Korea Aerospace Research Institute, KAIST SaTReC and the Gwangju Institute of Science and Technology.
It is to revolve around the Earth for two years collecting data on climate change by gauging the hydrogen content in the atmosphere, said officials.
“With all the crucial parts ready here in the center, we have officially kicked off our final investigation before setting the details of the second Naro launch,” said a ministry official.
Second Vice Minister Kim Joong-hyun last week visited the Naro center to attend the overall inspection on all facilities related to the rocket launch.
The date has not yet been set for the second launch but will be fixed within this month, said officials.
With the general inspection completed on the facilities, the first-stage rocket and the satellite will be assembled and the combination will be joined by the second-stage rocket in May.
The first launching attempt ended in failure in August due to faulty electrical wiring or a mechanical problem in the fairing separation mechanism, according to panels.
The two fairings -- used to cover and protect the satellite placed on top of the Naro -- failed to separate timely and thus stopped the satellite from gaining sufficient velocity to reach its planned orbit.
Korea has so far spent 502.4 billion won ($428.1 million) on the Naro project since it began in August 2002.
2010.04.13 View 14846 -
New Text Book on Chemistry Published by KAIST Professor and Student
A chemistry textbook written in English and Korean will aid Korean students to learn General Chemistry in a global academic setting.
Korean students majoring in chemistry and looking for an opportunity to study abroad will have a new, handy textbook that presents them with a practical introduction to an English speaking lecture on general chemistry.
Aiming for advanced Korean high school and college/university students, the inter-language textbook is written by two incumbent professors teaching chemistry at a university in Korea and the US. The book will help Korean students prepare for a classroom where various topics of general chemistry are presented and discussed in English. Clear, collated sections of English and Korean text provide the student with sufficient explanation of the rudimentary topics and concepts.
Composed of 15 chapters on the core subjects of General Chemistry, i.e., Stoichiometry and Chemical Reactions, Thermochemistry, Atomic Structure, and Bonding, the textbook includes essential English vocabulary and usage sections for each chapter; it also contains a pre-reading study guide on the subject that prepares the student for listening to a lecture. This section includes view-graph type slides, audio files, and follow-up questions the student can use to prepare for an English-speaking course. The various accompanying audio files are prepared to expose the student to English scientific dialogue and serve as examples for instruction at Korean secondary and tertiary schools.
The book was coauthored by Korean and American scientists: A father and son, who have taught chemistry at an American and Korean university, wrote the book. Professor Melvyn R. Churchill at the State University of New York at Buffalo and Professor David G. Churchill at KAIST prepared all of the technical English text which was adapted from General Chemistry course lecture notes; the text was further shaped by original perspectives arising from many student interactions and questions.
This English text was translated into Korean by Professor Kwanhee Lee from the Department of Life and Food Science at Handong Global University, who coauthored a previous preparatory book for Korean students in a different subject. He also supplied an important introductory section which serves as a general guide to the classroom student. Kibong Kim, a doctoral student in the Department of Chemistry at KAIST, helped in preparing the book as well.
“This has been definitely a collaborative undertaking with an international academic crew and it underscores that the Korean internationalization in science is mainstream. Professors and a Korean student created a new book for Korean consumption and benefit,” Professor David G. Churchill says.
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Bibliography: “How to Prepare for General Chemistry Taught in English” by David George Churchill, Melvyn Rowen Churchill, Kwanhee Lee & Kibong Kim, Darakwon Publishing, Paju, Republic of Korea, 2010, 400 pp, ISBN 978-89-5995-730-9 (1 Audio CD included)
2010.04.02 View 15579
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KAIST introduced environmentally friendly public transportation to Seoul Grand Park.
KAIST introduced environmentally friendly public transportation to Seoul Grand Park.
First step toward the commercialization of Online Electric Vehicle (OLEV)
An online electric vehicle (OLEV) developed by KAIST replaced a trackless combustion-engine train running inside Seoul Grand Park in Gwacheon City, South Korea. On March 9, 2010, Seoul City and KAIST celebrated the completion of OLEV that picks up electricity from power cables buried underground through a non-contact magnetic charging method, called electromagnetic induction. Electromagnetic induction is the process of inducing electric current in a coil with the help of a magnet.
The pickup unit installed underneath OLEV collects electricity from a roadway and distributes the power either to operate the vehicle or for battery storage. Whether running or stopped, OLEV constantly receives electric power through the underground cables. As a result, OLEV mitigates the burden of equipping electric automobiles with heavy, bulky batteries—OLEV’s battery size is one-fifth that of the batteries installed in electric vehicles currently on the market.
There is no need to establish massive charging stations or to set aside much time for recharging. If the underground power lines installed on road curbs, bus stops, parking lots, and intersections, the power system could support a substantial portion of public transportation: For example, KAIST estimates that by establishing 20% of the road infrastructure for a bus route in Seoul City, the city could offer its citizens the online electric buses.
The non-contact charging of vehicles while running, idling, or parking is an important and practical technology necessary for the development of commercialized electric vehicles. This technology solves many of the issues related to the current batteries of electric vehicles, including size, expense, and repair/maintenance. In addition, non-contact charging is safer because it prevents potential electrical hazards, such as electric shock, that result from direct contact with power sources. Furthermore, it is more convenient to drive vehicles without overhead wires directly connected to power lines, as is necessary for streetcars and trams.
The recharging strips are divided into several meters of segments in length, and vehicles receive the power each time they pass over one. In other words, a sensor is affixed within each segment. When a car with the pickup equipment drives over the segment, the sensor is turned on for the car to receive electricity. This means that when a car without the pickup equipment passes over the segment, it will not collect any electricity.
The power supply via on/off switch (sensors) relieves safety concerns about electromagnetic field (EMF). Pedestrians or cars without the pickup unit will not be exposed to EMF because the sensor embedded in the segments will not work, thus no electricity generated. In addition, even under the circumstance of EMF yield, the test results for OLEV are well below the 1998 the International Commission on Non-Ionizing Radiation Protection (ICNIRP) guideline, 62.5mG at 20khz. OLEV’s EMF test results range from 20mG (inside OLEV while running) to 50mG (around OLEV while parking).
When talking about a wireless energy transfer such as electromagnetic induction, the most critical issue is how to reserve an air gap of 12cm (in accordance with Korean law) between the surface of roads and the bottom of vehicles while having 60% power transmission efficiency or above. There was a similar research done in the US at University of Berkley—their research was considered unsuccessful because they obtained an air gap of 5-7cm with 60% maximum level of efficiency. Besides, their electromagnetic field (EMF) was quite high (2000A), and they were unable to bring down the high cost of installing power supply system. By contrast, for the first time in the world, KAIST has succeeded to obtain 12cm (and up to 17cm) of air gap with more than 70% efficiency level of power transmission. The EMF is also well below the international standard of 62.5mG. In a nutshell, KAIST has achieved a core technology in terms of capacity, efficiency, and EMF to develop electric vehicles for commercial use.
The city government of Seoul and KAIST signed a Memorandum of Understating (MOU) on the development of an online electric vehicle in August 2009. Against the backdrop of the public’s increased awareness of environmental pollution and the depletion of fossil fuels, the two organizations agreed to introduce eco-friendly vehicles to the city’s public transportation, beginning with the introduction of a trial version of OLEV to places like an amusement park, bus terminal, airport, shopping mall, and the like.
KAIST’s OLEV research team is made up of experts from a variety of fields, including electrical and electronics engineering, computer sciences, civil engineering, information technology, and mechanical engineering. OLEV’s success at Seoul Grand Park is a result of KAIST’s innovative initiatives on convergence research, and KAIST has submitted more than 120 applications for patents right in connection with the development of OLEV.
Online Electric Vehicle at Seoul Grand Park
In terms of power transmission efficiency, KAIST’s research team achieved a maximum pick-up capacity of 62kw/h, 74% with an air gap height of 13cm from a road to the bottom of a vehicle. Composed of one engine and three passenger cars, OLEV travels along a total length of 2.2km beltway. There are four sections of power supply infrastructure established on the route (Sections 1, 2, and 3: 122.5 meters long each, and Section 4: 5 meters long). The power supply cables were laid underground for a total of 372.5 meters, 16% of the total distance of the 2,200 meter route.
2010.03.12 View 13967
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Future of Electric Automobile Glimpsed from KAIST
Etnews.co.kr. printed an interview with Professor Edward A. Lee, from the Department of Electrical Engineering and Computer Sciences, University of California in Berkeley, who visited KAIST to attend the 2010 International Workshop on Information Technology (IT) Convergence. During the workshop, Professor Lee had a chance to ride KAIST’s Online Electric Vehicle (OLEV), and etnews.co.kr. asked him about his impressions.
Article published on Friday, February 19, 2010
(For the Korean article, please click the link at http://www.etnews.co.kr/news/detail.html?id=201002190158)
The below is a translation from the Korean text.
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Reported by Hee-Bum Park (hbpark@etnews.co.kr)
"Future of Electric Automobile Glimpsed from KAIST"s Online Electric Vehicle Project," said Professor Lee.
Distinguished Professor Edward A. Lee, from the Department of Electrical Engineering and Computer Sciences, University of California in Berkeley, expressed his impressions after a ride on KAIST’s Online Electric Vehicle.
“KAIST’s Online Electric Vehicle (OLEV) really grabs my attention because the vehicle receives its needed electricity from a cable buried underground, not from batteries. Still, many challenges lie ahead for the electric vehicle to be commercialized, but I think, today, I saw the future of electric vehicles from the KAIST project,” explained Professor Lee.
Professor Lee came to Daejeon to attend the “2010 International Workshop on Information Technology (IT) Convergence,” which was held on February 19, 2010 at KAIST’s Information and Communication Convergence (ICC) Campus.
“I rode the bus and saw its instrument panel, which displays figures of electricity picked up from the ground. The bus presents the possibility of an electric car that can actually be built in the near future,” added Professor Lee.
Professor Lee, however, pointed out that a number of issues should be addressed beforehand to commercialize OLEV, such as public concerns about magnetic waves, the economic impact of laying power strips underground, and battery efficiency as an alternative to petroleum based fuel. Nonetheless, he said that given people’s increased awareness of the problems associated with CO2 emissions, OLEV’s development is timely.
“As far as I know, there has been no research in the US to develop an electric car that receives electricity from cables buried beneath the road. It is creative and ambitious for KAIST to try to find the technological breakthrough necessary for the development of electric cars,” Professor Lee stated.
Professor Lee further commented, “So far, batteries on electric cars are heavy and bulky, and they require frequent recharging. I think KAIST has provided a solution to address this issue.”
Graduating from Yale University and Massachusetts Institute of Technology (MIT), Professor Lee earned his doctoral degree in Electrical Engineering and Computer Sciences from UC Berkeley. He worked for Bell Telephone Laboratories in Holmdel, New Jersey.
2010.03.03 View 14302
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[Event Notice] International Workshop on Computer Science Education and Research
2010 Asia-Africa International Workshop on Computer Science Education and Research
The Department of Computer Science at KAIST will host an international workshop on the education and research of computer science in Asia and Africa. The workshop, “2010 Asia-Africa International Workshop on Computer Science Education and Research” will be held on February 17-19, 2010 at a conference room located inside the KAIST Main Building. Deans of computer science departments from 13 different universities in Asia and Africa will attend the workshop.
At the workshop, participants will introduce their own education and research programs and discuss ways to have mutual collaborations. This is the first time for representatives from the computer science and engineering departments of leading universities in the newly developing countries—for instance, Thailand, Vietnam, Nigeria, Egypt, and Indonesia—to attend a meeting organized by institutions based in Korea. These countries have a large amount of natural resources and great potential to grow as a front runner in the information technology (IT) sector.
Professor Key-Sun Choi, Dean of Computer Science Department at KAIST, hopes that the workshop will be a place where participated universities discuss mutual cooperation and collaboration; exchange their ideas and knowledge of course management and education and research experiences; and share their vision of global leadership to advance the development of computer science and engineering.
Dean Choi mentioned that his department has also had consultations with the Korean government regarding a possible exchange program to select 10 or 20 members of faculty and students from universities in the newly developing nations for a doctoral course at KAIST. The exchange program, he said, would attract many of excellent candidates from nations with an emerging market for the IT industry to study at KAIST. The highly trained workforces who finish the KAIST doctoral program will contribute not only to their nations’ IT development but also to Korea’s.
2010.02.18 View 14575
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Indoor Localization System for Mobile Devices Developed by KAIST Research Team
The technology will be available to smart phone users around the world through Goole Apps Store.
The wireless fidelity (WiFi)-based indoor localization can be installed on smart phones for commercialization, a technology developed by a research team at KAIST. The KAIST research team, led by Professor Dong-Soo Han, Department of Computer Science and Engineering, explained that the technology offers smart phone users, e.g., Google’s Android phone and Apple’ iPhone, a unique way to recognize their location through WiFi Open Radio Map. WiFi Open Radio Map is built with WiFi Location Fingerprint that contains wireless local area network (LAN)’s signal strength and wireless access points (AP) number, and with location information.
Through using the Map, WiFi-based indoor localization recognizes the location of smart phones and sends the location information to the phones. Since the technology uses WiFi signal information only to recognize the whereabouts of phones, it can be widely used in the future, without installing extra machines and equipment for detection, for a complicated, large indoor environment, where the Global Positioning System (GPS) is not available.
Currently, Professor Han has established WiFi Open Radio Map inside and outside of a few buildings at KAIST and developed several location based application services to perform a beta testing. He plans to open and distribute the technology to smart phone users through Google and Apple Apps Store in early 2010. Collaborations with major smart phone makers such as SK Telecom, Korea Telecom, and Samsung as well as outdoor/indoor localization manufactures and suppliers will also be sought, according to Professor Han.
Professor Han is invited to an international conference, Eighth Annual IEEE International Conference on Pervasive Computing and Communications, slated for early April 2010, in recognition of his work. At the conference, he will give a presentation on WiFi based indoor localization technology and conduct its demo version.
2010.02.10 View 12572
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KAIST Research Team Identified Promising New Source to Obtain Stem Cells
KAIST Research Team Identified Promising New Source to Obtain Stem Cells
A research team at KAIST led by Professor Gou-Young Koh, M.D. and Ph.D., of the Department of Biological Sciences, has found evidence that fat tissue, known as adipose tissue, may be a promising new source of valuable and easy-to-obtain regenerative cells called hematopoietic stem and progenitor cells (HSPCs).
HSPCs are adult stem cells that have the ability to generate and develop into many different kinds of cells. They are now used to repair damaged tissues and are being studied for their potential to treat a vast array of chronic and degenerative conditions such as leukemia. Mostly found in bone marrow but with a limited quantity, HSPCs are hard to cultivate in vitro, thus becoming an obstacle to use them for research and therapeutic purposes.
Within the adipose tissue is a special cell population known as the stromal vascular fraction (SVF), which share similar properties to those in the bone marrow. Cells in the bone marrow and SVF have the ability to differentiate into several cell types. In addition, both adipose and bone marrow offer similar environments for optimal stem cell growth and reproduction.
Given the fact that adipose and bone marrow tissues share similar properties, Dr. Koh and his team conducted a research, injecting granulocyte colony-stimulating factor (G-CSF), a growth hormone used to encourage the development of stem cells, into an adipose tissue of a mouse whose bone marrow is damaged. As a result, the team has found that the SVF derived from adipose tissue contains functional HSPCs capable of generating hematopoietic (blood-forming) cells to repair the damaged bone morrow.
The Ministry of Education, Science and Technology nominated the KAIST research as one of its sponsoring 21st Century Frontier R&D Programs. Director Dong-Wook Kim of Stem Cell Research Center (SCRS) that oversees the KAIST team expressed a possibility to use the adipose tissue as an alternative source to obtain stem cells for regeneration medicine.
Dr. Koh also said, “It’s been a well known method to extract HSPCs from the bone morrow or blood, but it’s the first time to identify adipose tissue, before considered useless, as a new possible supplier for functional and transplantable HSPCs.”
The study results have received an important recognition from the academia—the American Society of Hematology published the research as a main article in its official journal, Blood, for the February 4th, 2010 issue, which is the most citied peer-reviewed publication in the field.
2010.02.05 View 13103
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Op-Ed by Dean Ravi Kumar, KAIST Business School, for MK English News
Professor Ravi Kumar, Dean of Business School at KAIST, wrote an op-ed for MK English News, dated February 3, 2010, on "Korea’s doing business in India". Below is his article:
India: Opportunity or Frustration?
by Dr. Ravi Kumar, Dean of KAIST Business School
On January 26, President Lee Myung-bak was the chief guest at India’s Republic Day parade and festivities, an honor that has been bestowed on Vladimir Putin of Russia and Nicolas Sarkozy of France in recent years. President Lee signed a strategic partnership agreement with Prime Minister Manmohan Singh, was successful in getting the Indian government to issue permits for POSCO to break ground on their US$ 12 billion steel plant and is positioning Korea as a serious contender in India’s future purchase of nuclear power plants and trainer aircraft. Doosan Heavy was successful in getting a billion dollar order last week to build a coal-fired power plant in India and Hyundai Motors has doubled its car production capacity in Chennai with 20% Indian market share. Samsung and LG have dominant market share in the Indian consumer electronics and home appliances sector, hiring thousands of Indians this year to support their growth. Wow, all this points to India and Korea on target to double their trade to US$ 30 billion by 2014.
Last week, a group of our KAIST IMBA students with considerable business experience interviewed me for one of their class projects. Their topic: Indian culture/society and its impact on doing business in India. One of their questions probed the notion of time in Indian culture and business etiquette since they had heard that Indians are not on time for appointments/meetings. I had to explain to them that India originated from one of the oldest civilization (Indus Valley) that goes back five thousand years and this is one reason that allows Indians to think of time as being continuous and forever. Another aspect of culture that impacts Indian sense of endless time is that of re-incarnation—Indians who are predominantly Hindus believe that one is reborn again and again until one lives a purely spiritual life and becomes one with the divine being. And finally, Indians believe in fate, that their past lives (and sometimes, where the planets were located when they were born) define, in some sense, the kind of life they are going to lead in this current life. Given these three factors, there is no sense of “palli palli” in Indian life and this can be very frustrating to foreigners.
So, my advice to Korean companies and executives--have a lot of patience and be ready for endless diversity. The country that can send sophisticated moon probes can also not have electricity or clean water for millions of its citizens. When you travel from one state to another, beware that the actual language, food preparation, philosophy of government and even clothing that people wear may differ remarkably. India is really like the European Union, with different languages, different state governments, different cultures and a lot of the infrastructure still to be built. An opportunity, you bet—but tomorrow, maybe not!
2010.02.04 View 12006