KAIST

<(From Left) Ph.D candidate Geon Lee, Ph.D candidate Minyoung Choe, M.S candidate Jaewan Chun, Professor Kijung Shin, M.S candidate Seokbum Yoon>

KAIST (President Kwang Hyung Lee) announced on the 9th of December that Professor Kijung Shin’s research team at the Kim Jaechul Graduate School of AI has developed a groundbreaking AI technology that predicts complex social group behavior by analyzing how individual attributes such as age and role influence group relationships.

With this technology, the research team achieved the remarkable feat of winning the Best Paper Award at the world-renowned data mining conference “IEEE ICDM,” hosted by the Institute of Electrical and Electronics Engineers (IEEE). This is the highest honor awarded to only one paper out of 785 submissions worldwide, and marks the first time in 23 years that a Korean university research team has received this award, once again demonstrating KAIST’s technological leadership on the global research stage.

Today, group interactions involving many participants at the same time—such as online communities, research collaborations, and group chats—are rapidly increasing across society. However, there has been a lack of technology that can precisely explain both how such group behavior is structured and how individual characteristics influence it at the same time.

To overcome this limitation, Professor Kijung Shin’s research team developed an AI model called “NoAH (Node Attribute-based Hypergraph Generator),” which realistically reproduces the interplay between individual attributes and group structure.

NoAH is an artificial intelligence that explains and imitates what kinds of group behaviors emerge when people’s characteristics come together. For example, it can analyze and faithfully reproduce how information such as a person’s interests and roles actually combine to form group behavior.

As such, NoAH is an AI that generates “realistic group behavior” by simultaneously reflecting human traits and relationships. It was shown to reproduce various real-world group behaviors—such as product purchase combinations in e-commerce, the spread of online discussions, and co-authorship networks among researchers—far more realistically than existing models.

< The process of generating group interactions using NoAH >

Professor Kijung Shin stated, “This study opens a new AI paradigm that enables a richer understanding of complex interactions by considering not only the structure of groups but also individual attributes together,” and added, “Analyses of online communities, messengers, and social networks will become far more precise.”

This research was conducted by a team consisting of Professor Kijung Shin and KAIST Kim Jaechul Graduate School of AI students: master’s students Jaewan Chun and Seokbum Yoon, and doctoral students Minyoung Choe and Geon Lee, and was presented at IEEE ICDM on November 18.
 ※ Paper title: “Attributed Hypergraph Generation with Realistic Interplay Between Structure and Attributes”  Original paper: https://arxiv.org/abs/2509.21838

< Photo from the award ceremony held on November 14 at the International Spy Museum in Washington, D.C.>

Meanwhile, including this award-winning paper, Professor Shin’s research team presented a total of four papers at IEEE ICDM this year. In addition, in 2023, the team also received the Best Student Paper Runner-up (4th place) at the same conference.

This work was supported by Institute of Information & Communications Technology Planning & Evaluation (IITP) grant funded by the Korea government (MSIT) (No. RS-202400457882, AI Research Hub Project) (RS-2019-II190075, Artificial Intelligence Graduate School Program (KAIST)) (No. RS-2022-II220871, Development of AI Autonomy and Knowledge Enhancement for AI Agent Collaboration).