KAIST

KAIST announced that it will launch a national campaign on 'Global Failure Day,' October 13th, to encourage anyone in the nation to share their small, everyday failures.

KAIST President Kwang Hyung Lee emphasized, "A culture unafraid of failure is the foundation of innovation. I hope that for just one day, October 13th, people recall and share the small failures they experienced today. That moment can be the starting point for a new challenge."

'Global Failure Day' is a commemorative day that began in 2010 by students at Aalto University in Finland under the spirit of "Failure is inherent in the nature of challenge; let's respect failure." At the time, amid the collapse of Nokia and job insecurity, it garnered significant social support and spread as a national campaign. It continued in countries like Germany, the UK, and Canada, and has now established itself globally as a day for reflecting on failure.

Since the establishment of the KAIST Failure Lab, there has been a clear shift in the perception of failure. According to a survey conducted by the Failure Lab in December last year, 73.9% of KAIST members responded that the atmosphere encourages new challenges, which is twice the Korean social average (35.6%). Furthermore, 52% responded that it is a "place tolerant of failure," much higher than the Korean average (20.5%).

To spread this shift in perception nationwide, President Lee personally posted a message on social media on the 10th, sharing his own story of a failure where he felt embarrassed after having a donation rejected, and proposed participation. Additionally, the KAIST Failure Lab announced a 'Failure Sharing Action Proposal' that anyone can easily participate in on a daily basis.

The main proposals include: △ Sharing 'Today's Failure' with family and friends; △ Having a 'One-Line Failure Sharing' time at work or in a gathering; △ Posting small failure stories on social media; △ Sharing photos/videos of disastrous cooking or silly mistakes; and △ Creating memes that humorously express failure.

Seongho Cho, Director of the Failure Lab, explained, "Simply sharing failures lightly can change the attitude towards them. The fact that the failure acceptance rate among KAIST members is twice as high as the general public is also thanks to this culture."

Since its establishment in 2021, the KAIST Failure Lab has promoted a culture of failure sharing within the university through various programs, such as the 'Failed Project Bragging Contest,' failure essay contests, and 'Failure Photo Voice.' It has been conducting perception surveys among KAIST members every two years since 2022, and in last year's survey, over 80% of respondents said the lab's activities contributed to improving perception, resilience, and flexibility.

Based on these achievements, the scope of the activities is being expanded nationwide this year. Notably, the top 10 teams in the 'AI × Failure Idea Contest' for university/graduate students are scheduled to present their ideas at the 'Failure Conference' to be held at KAIST on November 7th.

President Lee stated, "KAIST will continue to broaden the culture of reflecting on and sharing failure together with the public."

More details can be found on the KAIST Failure Lab website (https://caf.kaist.ac.kr).